Cross-brand unified profile

One customer identity across Hertz, Dollar and Thrifty — TT already themes all three. The renter is recognized the same at any brand: tier, preferences, payment, history and partner points travel with them. Switch brands below — the profile doesn’t change, only the badge does.

Unified rental historyacross all three brands

Demonstration only — profiles and history are synthetic. One identity resolved in TTDR; recognized at the counter via Customer Lens; points syndicated to Aeroplan via Lynxs.
Ties to the Aeroplan partnership + Gold Plus Rewards — a renter never “starts over” because they booked a different brand.